In the early Middle Ages, Irish monks sailed to mainland to evangelize pagans. In the 21st century, Ireland is once again the base for missionaries: this time, however, it’s hard-seltzer number one White Claws who are looking to convert Europe with their cans. The first international brand campaign, a subsidiary that is intended to help with this. And the campaign also relies heavily on the key marketing ploy used to grow hard seltzer at the expense of other soft drinks.
White Claw is currently the most successful brand in the hard seltzer field. The company developed White Claws for 6 years. Sales increased by over 150 % in the recent years with more than 150 million cases sold. In the US, White Claw leads the hard seltzer category with almost 2.5 billion in sales and a 55 % market share. This is not a beer and not vodka. This fruity beverage is made from fermented sugars from gluten-free grains, which experienced say probably means it’s made from sugarcane. It has fewer calories than most beers, is available in a wide variety of flavors, and has become the most well known with drinkers. In short: White Claw is taking over the beverage sector. The pack prices;
• White Claw Mango Hard Seltzer 6 pack $14.00
• White Claw Ripple Blood Orange $19.00
Different flavors with favorite cans like Mango and Watermelon mean there’s a flavor for everyone. There’s lime for those who prefer a less fruit-heavy drink, or ruby for a typical mix. White Claws also went a step further with the release of Hard Iced Tea: the same flavor and less carbs found in flavors like raspberry, and peach.
Expert crafted cocktails and high craft beers may compete for the attention of many drinkers, but those who prefer a light buzz in a can are happy enough to stick with the beverage. Aesthetically pleasing, easy to drink flavors and an invitingly wide variety of packages make White Claw a great choice here to stay. With its growing popularity and many flavors, White Claw is a good thing to be a relatively weak beverage. Each can of hard seltzer is only 5% ABV, which means trying a few of different flavors can give you a nasty hangover. And it’s especially nice to hear when you learn about all the different flavors this brand of produces.
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